FlexiTex Products

Client:

FlexiTex Products

Date

18-Jan-2015

Info:

WordPress site

Project Overview:

FlexiTex Products is a manufacturer-/distributor of safety flooring and surface solutions in Australia. Their range includes safety matting, non-slip coatings, tactile surfaces, entry mats, waterproofing, etc. The goal was to design and build a user-friendly and product-showcasing website to enable buyers (commercial, industrial, residential) to explore product offerings, access data sheets / specifications, view galleries, find contact info, and get product updates / offers.

Role:

Defined clear product categories and navigation so visitors can quickly find what they need: matting, entry mats, non-slip coatings, waterproofing, etc.
Designed the visual layout with high-quality product imagery and previews to help users recognize which product fits their needs (e.g. safety cushion mats, air grid mats, tactiles).
Created data sheets / specification pages (MSDS, product & application data) so technical users can get required details.
Built responsive design so the site works well across desktop / tablet / mobile.
Integrated subscription / “product updates & specials” via MailChimp to facilitate ongoing customer engagement.
Ensured contact info (phone, email), location, etc., is clearly visible.

Key Features:

Comprehensive Product Catalogue: Sorted by categories (“Safety Matting”, “Non-Slip Coatings”, “Waterproofing”, etc.), with sub-types (e.g. Ergo Tread Mats, Bubble Mats). (
Data / Spec Sheets: Downloadable technical documents including material safety data, application guidelines, thermal load specs.
Gallery / Visuals: Product imagery for each category and product type to help users visualise use cases.
“New Offers” / Specials section to highlight current promotions.
Subscription Form: MailChimp integration for newsletter / product update subscription.
Contact & Location easily accessible plus phone hotline.
Responsive Design: Ensures usability across devices. (Standard assumption given the build)

Outcome:

The site gives FlexiTex Products a professional, trustworthy presence in the safety flooring industry, where product safety, specification, and quality matter.
Prospective customers (architects, contractors, facility managers) can easily find technical details and make informed decisions.
The newsletter / updates mechanism helps with retention and repeats / leads.
The clean navigation, quality visuals, and organised product info help reduce friction in product selection and contact enquiries.