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Profit Sense

Client:

Profit Sense

Date

14-Nov-2016

Info:

WordPress Architecture
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Project Overview:

Profit Sense is an accounting and advisory firm serving individuals, small businesses, and medium businesses in Sunbury and surrounding regions (GST/BAS, tax, financial planning, activity statements etc.). The project’s goal was to build a website that presents their full range of services clearly, builds trust via credentials & testimonials, provides resources for clients (individuals & businesses), allows easy contact, and supports small business growth through educational content.

Role:

  • Designed the site architecture: pages for About Us / Team, Services, Individuals / Resources, Contact, Payments, etc.
  • Created visual design to reflect professionalism, clarity, trustworthiness (accountant) – clean layout, clear typography, integration of testimonials & credentials.
  • Ensured responsive design so the site works on desktop, tablet, mobile.
  • Built interface for clients to access resources / info (e.g. individual-resources links, team bios).
  • Set up contact forms, payment info, disclosures, firm credentials etc.

Key Features:

  • Services Overview: Full list of services including Income Tax Preparation, Activity Statement (BAS /PAYG / IAS) Preparation, Corporate Secretarial, Financial Statements, Business & Tax Advisory, Financial Planning & Mortgage Broking.
  • Team Profiles: Profiles of key staff such as Gordon Parker, Senior & other accountants, with their qualifications and experience.
  • Client Resources / Individuals Section: Helpful links & info aimed at individuals (e.g. understanding deductions, tax essentials, residency status, etc.).
  • Testimonials: Quotes from clients praising service, long-term relationships.
  • Free Consultation / Contact CTA: Prominent calls to action: phone, email; free consultation offer.
  • Payment / Portal: Information about how clients can pay, plus client portal login.
  • Professional Disclosures / Legal Info: ABN, professional standards, liability disclosures etc.

Outcome:

  • The website gives Profit Sense a credible, professional, clear presence that matches expectations for a trusted accounting firm.
  • Users (business owners, individuals) can quickly see what services are offered, get credentials, and be guided to contact.
  • Resources for individuals help to reduce friction for people unfamiliar with tax / accounting rules.
  • Testimonials build trust / social proof.
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