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Age Well Solutions
Client:
Date
Info:
Project Overview:
Age Well Solutions is an aged-care consultancy helping older Australians and their families navigate care options. The site needed to clearly communicate the services offered (consultation, home care supports, placement, respite, case management), build trust, and make it easy for prospective clients or carers to get in touch, request info, or download supporting materials (eg. brochures). The goal was to create a warm, professional, accessible site with strong content hierarchy and good usability.
Role:
- Designed visual layout and UX to match the caring, professional brand identity, with clean typography, friendly imagery, and clear menus.
- Structured the content: defining key services, mission, about info, blog / resources, contact info in a way that is easy to navigate.
- Built the site in WordPress, with backend set up so that content like blog posts, testimonials, contact / appointment forms, services pages, brochure download can be updated.
- Ensured responsive design for mobile, tablet, and desktop.
- Implemented clear Call-To-Action (CTA) (“Make An Appointment”, “Get in Touch”) to reduce friction for people seeking assistance.
- Included supporting features like a testimonials section, downloadable brochure, and clear mission statement to enhance credibility and trust.
Key Features:
- Services Listing: Individual pages / sections for each service: Consultation Service, Organisation of Home Care Supports, Placement Service, Case Management, Arranging Respite Care.
- Homepage Hero / Slider: Large imagery with overlay text expressing mission (“We are here to help … navigating aged care options”) and prominent CTAs.
- Brochure Download: Option to access a brochure for more detailed information.
- Testimonials and Blog / Resources: To provide social proof and informative content to assist decision-making.
- Contact / Appointment Form and visible contact info: phone number, email, “Make An Appointment” button/section.
- About / Mission Statement: Introduce the organisation, its purpose, and key people (Sara Cook etc.) to build trust.
- Responsive & Accessibility Considerations: Clean navigation, clear headings, layout that adapts to different devices.
Outcome:
The delivered website gives Age Well Solutions a professional and compassionate online presence that supports older clients and their families in making often complex decisions. It reduces confusion by clearly explaining what services are available, who provides them, how to engage, and offers helpful resources (brochure, blog). The strong visual hierarchy, friendly imagery, and accessible CTAs help build trust and lower barriers to contact, thus assisting in client acquisition and engagement.