G2 Urban Planning

Client:

G2 Urban Planning

Date

25-Oct-21

Info:

WordPress Architecture

Project Overview:

G2 Urban Planning provides specialised planning consultancy services: things like strategic planning, zoning / rezoning, project coordination, statutory planning, feasibility, due diligence, expert witness matters, and representation before planning bodies / tribunals. Their site needed to clearly communicate the complexity and breadth of what they do, showcase their experience and past projects, present their team with their credentials, and enable prospective clients to understand their process, reach out, or engage them.

Role:

Developed site architecture: sections like Home, Our Team, Our Projects, Contact Us.
Highlighted team expertise: senior planners, years of experience, ability to appear before VCAT, Planning Panels, Supreme Court etc.
Built / designed project-portfolio pages: showing a variety of project types (residential, mixed-use, activity centres etc.) to illustrate the breadth and level of work.
Emphasis on both visual and text content: project details, imagery, summaries, maps or renderings (if available) to communicate design & planning quality.
Ensured contact information is clearly visible (phone, email, address) to reduce friction for enquiries.
Responsive design likely (although not explicitly stated, standard approach) so the site works well across devices.

Key Features:

Team Profiles: Name, credentials, specialisations, years of experience. Purpose is to build trust and show capability.
Project Portfolio (“Our Projects”): A selection of medium-to-large scale works (e.g. East Brunswick Village, Whitehall Street, etc.) with project details.
Project Case Studies (e.g. EBV Nicholson Street): Summaries of project scope, role of G2, what was delivered.
List of Services / Expertise: Strategic planning, feasibility, master planning, statutory approvals, advocacy, rezoning etc.
Contact / Location Info: Office location (Moonee Ponds), phone, email.

Outcome:

The site positions G2 Urban Planning as an authoritative & experienced player in urban planning, able to handle complex projects and represent clients in regulatory and legal forums.
Potential clients can see what kinds of projects G2 has completed and get a good sense of quality, credibility, and capacity.
Makes it easy for clients to connect / enquire.
Helps the firm differentiate by showing their ability not just in planning, but in project coordination, advocacy, and seeing projects through regulatory or tribunal processes.